1. Introduction

This Privacy Policy explains how [Legal Entity Name, e.g., Road to Healing Counseling, LLC] (“Road to Healing Counseling,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit [website URL, e.g., www.roadtohealingcounseling.com] (the “Website”).

Road to Healing Counseling is a mental health counseling practice located in Millcreek, Utah. We are a “covered entity” under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). This Website Privacy Policy applies to information collected through the Website only. Protected health information (PHI) that you share with us as part of receiving counseling services is governed separately by our HIPAA Notice of Privacy Practices, available here or upon request.

By using the Website, you agree to the practices described in this Policy. If you do not agree, please do not use the Website.

2. Information We Collect

Information You Provide to Us

Forms on our Website that collect personal information are provided through HIPAAtizer, a HIPAA-compliant service. We have a Business Associate Agreement (BAA) in place with HIPAAtizer governing the handling of information submitted through these forms and any email correspondence processed on our behalf.

Information Collected Automatically

When you visit the Website, certain information is collected automatically through cookies and similar technologies, including:

IP address and approximate location
Browser type and device information
Pages visited, time spent, and referring pages
Date and time of your visit

Our Website is built on WordPress and uses Google Analytics 4 (GA4) to understand how visitors use the site. See Sections 4 and 5 for details on cookies and analytics.

3. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and communicate with you
Schedule and manage appointments and consultations
Provide, maintain, and improve the Website and our services
Understand Website traffic and usage trends
Comply with legal, regulatory, and professional obligations
Protect the security and integrity of the Website

We do not sell your personal information. We do not use information collected through the Website for targeted advertising.

4. Cookies and Tracking Technologies

Cookies are small text files placed on your device that help websites function and gather usage information. We use:

Essential cookies — required for the Website to operate (including core WordPress functionality).
Analytics cookies — set by Google Analytics 4 to measure and understand Website usage.

You can control or disable cookies through your browser settings. Disabling certain cookies may affect Website functionality. You can also opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on:

https://tools.google.com/dlpage/gaoptout

5. Third-Party Services

We rely on the following third-party service providers to operate the Website and communicate with visitors. Each processes information subject to its own privacy policy:

Paubox — HIPAA-compliant web forms and email. We maintain a Business Associate Agreement with Paubox.
Google Analytics 4 (Google LLC) — Website analytics.
WordPress / dot832.com, LLC — Website platform and hosting.

We share information with these providers only as needed to deliver the services described above. We do not authorize them to use your information for their own marketing purposes. Note: Google Analytics is not a HIPAA Business Associate. We have configured analytics to avoid transmitting personal or health information through it; analytics data is limited to general Website usage.

6. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards designed to protect the information collected through the Website, including encrypted transmission of data submitted through Paubox forms. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Please do not transmit sensitive health information through unsecured channels. If you are an established or prospective client and need to share health information, contact us so we can provide a secure method.

7. Data Retention

We retain information collected through the Website only as long as necessary to fulfill the purposes described in this Policy, to comply with our legal, regulatory, and professional record-keeping obligations, and to resolve disputes. Retention of clinical records is governed by applicable law and our HIPAA Notice of Privacy Practices, not by this Policy.

8. Children’s and Minors’ Privacy

Road to Healing Counseling provides counseling services to adults and minors. Our Website, however, is intended for use by adults — such as parents, guardians, and prospective clients — and is not directed to children under 13.

We do not knowingly collect personal information from children under 13 through the Website. Where a minor is to receive services, we collect intake and contact information from a parent or legal guardian, [describe consent practice, e.g., “who must provide consent on the minor’s behalf”]. If you believe a child under 13 has provided us information through the Website, please contact us and we will delete it as required by law.

9. Your Choices and Rights

You may:

Request access to, correction of, or deletion of personal information you submitted through the Website, subject to legal and recordkeeping limits
Opt out of analytics tracking using the tools described in Section 4
Unsubscribe from any non-essential communications you have opted into

Rights regarding protected health information are addressed in our HIPAA Notice of Privacy Practices. To exercise any of these choices, contact us using the information in Section 12.

10. Links to Other Websites

The Website may contain links to third-party websites or resources. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any website you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. Material changes will be posted on this page. Your continued use of the Website after changes take effect constitutes acceptance of the updated Policy.

12. Contact Us

If you have questions about this Privacy Policy or how your information is handled, contact us:

Road to Healing Counseling

Attn: Privacy Officer

1345 East 3900 South, Suite 104, Millcreek, UT 84124

Email: [email protected]

Phone: (801) 441-8943